Even though it is 2022, women are still struggling when it comes to equality in many areas of life, especially sports. Male athletes get more media, more money, more everything.
For this campaign I created a series of ads showcasing female athletes doing what they do best, being a women in sports. "If I was a man, I'd be the man" is the campaign headline. This is a lyric from a song titled "The Man" by Taylor Swift. Its message is that if women that are doing these amazing things were men, they would get 10x more recognization than they do, and that is what I want to show with my campaign.
